When it comes to the word "brand", the answers are always varied, even thousands of people, each with a different understanding. This is because the technology of language is always defective, so the company must first have its own corporate dictionary. .
Brand is not only a cultural phenomenon, but also a business concept and a marketing term. It must first be a business concept, or once the cultural phenomenon is mentioned first, it will be over, and many people will go sideways and talk about brand culture.