Nowadays, most brands are facing such problems: the brand terminal image cannot keep up with the times, and the cost has become larger and larger, but the performance has not improved. It is time to conceptualize your terminal sales power. Our prediction is that the channel ’s The era of “resource competition” has gradually passed. A new “retail power competition” generation has arrived. The theme of the brand chain in the next era is not rapid development of quantity, but how to establish a unique brand retail image, how to improve on-site sales force and establish strong advantages, which will become the key to a decisive victory. Today, premium channels are more welcome to "high retail power" brands, not just "high visibility" brands.