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Development trend of packaging in the next 10 years

(Summary description)The field of brand marketing has always been a battleground for businessmen, and there have been divergent opinions. The development of the industry has been even more controversial. Various model deductions and method theories have been flying around. Not really cut. Why is this? Because language technology itself is flawed. When everyone has different definitions and standards for a word, you say your truth, and I say my truth, it is difficult to reach a consensus.
In the past 13 years, Barton has been accompanying brand customers in various industries in the process of achieving effective growth. He has also continuously learned from the excellent experience inside and outside the industry to form his own unique brand marketing method.

Development trend of packaging in the next 10 years

(Summary description)The field of brand marketing has always been a battleground for businessmen, and there have been divergent opinions. The development of the industry has been even more controversial. Various model deductions and method theories have been flying around. Not really cut. Why is this? Because language technology itself is flawed. When everyone has different definitions and standards for a word, you say your truth, and I say my truth, it is difficult to reach a consensus.
In the past 13 years, Barton has been accompanying brand customers in various industries in the process of achieving effective growth. He has also continuously learned from the excellent experience inside and outside the industry to form his own unique brand marketing method.

Information

Development trend of packaging in the next 10 years
Packaging design has entered the computer age. The traditional packaging design method can not adapt to the fierce competition of commodity economy because of its slow design speed and poor accuracy. Nowadays, the cycle from development to market entry of a new product is becoming shorter and shorter, and the structure and form of packaging are becoming more and more diversified. Sometimes, in order to adapt to different regions and different consumer groups, a product needs to have multiple forms of packaging. There are different requirements from creativity, specifications, materials to production methods. Therefore, in order to grasp the market opportunity in time, it is necessary to design the packaging products needed by the market rapidly by means of advanced means. At the same time, the packaging designer must also know the relevant packaging technology, how to select materials, how to use modern packaging manufacturing equipment, such as pre press process equipment, post press processing equipment, etc.

In short. The future packaging design is more to use the existing packaging and product packaging patterns, to choose and choose, to make a reasonable combination, rather than like the traditional packaging design, from scratch, starting from scratch. Reference and combination are the mainstream of packaging design in the future. The appreciation ability of designers is the key to the success of packaging design. A kind of
Packaging technology is becoming more and more simple
The application of modern science and technology in the field of packaging simplifies many packaging processes and makes them more scientific and reasonable. Packaging technology mainly refers to the manufacturing technology in the process of packaging production. The development of packaging technology is realized in accordance with the development of related science. For example, the forming process of packaging, the bonding process of packaging, the printing process of packaging, and the finishing process of packaging all go through a process of improvement and perfection. The forming process of packaging includes the forming of metal packaging, plastic packaging, paper packaging and other composite materials packaging. In the past, the extrusion, hot pressing and stamping of plastic packaging have been gradually used in the forming of paper packaging; in the past, the embossing (concave forming) of paperboard packaging is more difficult. Now it has been basically solved that the plastic foam forming technology has been widely used in the foaming and forming of paper mold packaging products, so that the products that could not be packaged with paper in the past also use paper packaging。

The technology of packaging post printing is more scientific and applicable. The packaging performance and effect have changed significantly. For example, in the past, the process of waxing and laminating in packaging surface treatment has been gradually replaced by surface gelatinization (spray treatment, which is due to the poor glossiness of waxing surface: while the single-sided laminating in laminating is easy to cause warpage and deformation of packaging products. The use of double-sided laminating brings certain difficulties to the cutting of the next process

Continuous renewal of packaging materials
The quality of packaging depends largely on the performance of packaging materials. Without good packaging materials, there can be no good packaging products. New packaging materials and new packaging technology are the primary pursuit of packaging enterprises or scientific research institutes. Now many new products and new processes must have new packaging materials to match them, so as to achieve good packaging effect.

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